Even though I am not really a large fan of Facebook, I do agree that if done right the social networking site provides a tremendous amount of value for individual and company promotion.

Tonight at 9pm PST Facebook is introducing vanity urls.  What are vanity urls?  It means that instead of some random id, you can now have a page similar to facebook.com/yourname.  Just think about the possibility of indexing by the search engine if you can grab one of the more attractive names.

However, the sign up process is first come first serve so make sure you are ready to visit http://www.facebook.com/username/ when the clock strikes 9 pm PST.  (On a negative note, some journalist and Facebook employees already had the first chance to pick the names they like.)