Received this from a friend today:

International Design Firm IDEO (IDEO) is conducting in-home interviews on the topic of coffee February 18th to the 24th. Interviews are 1.5 hours and participants will be compensated $150 for their time.

Share your opinions, stories, and experiences to inspire our design project!

Please let us know if any of the follow descriptions apply:
You have to be alert for your job and use caffeine to keep you going (construction worker, police man, fireman, air traffic controller, etc.)
You are someone who is prepared and portable (carry special kind of creamer, etc.)
You are someone who makes a thermos of coffee to take with you
You spend a lot of time in the car (traveling salesman, realtor, soccer Mom, etc)
You stay in hotels a lot (more than 3 stays a month)
You are a social teen and often meet friends over a cup of coffee
You had a habit or attitude change about your coffee drinking (economic, brand, taste and diet/health)
You recently discovered coffee
You are a heavy caffeine user (i.e. Soda, energy in addition to coffee use)
You drink more than one pot of coffee per day
You love convenient store coffee (AM/PM, 7-11, etc.)
You are a decaf lover
You are a party host and offer many coffee options
You hate the preparation and cleanup of coffee
You have strong opinions about fresh/organic coffee
You are an instant coffee drinker
You are a coffee loving family

If you would like to be considered for this study please fill in the information below and return it to beyourself@ideo.com :
Your name:
Your Address:
Best e-mail:
Best Phone number:
Your Age:
Married/Live-In/Single/Divorced:
Occupation:
Ethnicity:
Do you have Children? Ages?

1. How do you fit into the above criteria? (Please explain in detail so we know how you fit our study.)

2. What are your favorite coffee brands?

3. Where do you purchase already made coffee? Where do you normally shop for your coffee supplies?

4. How do you take your coffee?

5. Share a story about your coffee ritual (this could be around preparation, a special coffee mug, circumstance, time of day, etc)

5. What is your availability the 18th – 24th?